DON'T DRIFT
Everything on the internet drifts the same direction now. Same references, same trends, based on what already works. Going with the current is easy. But it's also useless.
In 2021 we launched Contre-Courant to take matters into our own hands. After years of experience in the international advertising industry we realised that real ideas are not in the corporate agencies. They are out there, in the real world. Today we're combining creativity with the outdoors to create authentic, social-first and storytelling-driven content. We swim against the current. Because the brands winning today have a voice, a point of view, and a world you'd recognise even with the logo covered. We build that. Then we run it with you. Together.
CONTRE-COURANT // THE MEANING BEHIND
TRUSTED BY AMBITIOUS BRANDS
SS26 & FW26 video campaign for social media, web and in-store marketing.
Capturing On-Trek's unique and personal approach through photo & video work.
A long term collaboration to showcase and visualise the expertise and quality of A.S Adventure.
Discovering and telling the stories of several Travelbase trips & events.
CONTRE-COURANT // CASES & PORTFOLIO
THE WORK
CONTRE-COURANT // TEAM & COMMUNITY
THE TEAM
CONTRE-COURANT // OFFER // CREATIVE SYSTEM
THE OFFER
PRODUCTION
STRATEGY
World running
pre production
production
post production
distribution
World building
CONTENT strategy
DATABASES & system setup
OUTLIER RESEARCH
competitor analysis
We build your social media world and then run it together. Our full offer goes further than a set of stand alone deliverables. It's a full creative ecosystem that covers the creative process from pre production to distribution, from input to output. We make sure everything that goes out helps build the brand world, vision, positioning and perception. This allows us to act fast, stay relevant and tap into culture the right way.
Let's connect to see wether you need the full offer or a stand alone strategy or production. We'll make sure to meet your needs.
WORKSHOPS
SYSTEMS
BUILDING AND INTEGRATING CREATIVE NOTION SYSTEMS IN YOUR COMPANY WORKFLOW IN ORDER TO HAVE A STRUCTURED, EFFICIËNT, CENTRALISED AND OPTIMISED PROCESS BUILD OUT OF CREATIVE SYSTEMS. Notion for creators and creative agencies.
TURN YOUR TEAM INTO CONTENT CREATORS.
LEARN EVERYTHING ABOUT SOCIAL MEDIA, CREATIVITY, ALGORITHMS AND CONTENT CREATION. FOR AGENCIES AND CREATORS.
DON'T DRIFT
Contre-Courant Comm V
Doorniksesteenweg 208, 8500 Kortrijk
VAT: BE 1020.832.651